How to Find Your Equipment Model Number.
Finding the right parts for your equipment is easy when you have your model and serial number which can be found on the data plate. Luckily, a forklift data plate is installed on every truck on the market to help you understand what your forklift can do and provide vital information.
Model Number: The model number of your toyota forklift is extremely important for relaying information to your dealers about repair or technical assistance and for looking up replacements part!
Serial Number: The serial number on your lift is the most important number.The model serial number combination will allow us to provide you with the parts that will fit your particular piece of equipment.
How to Find Your Equipment Serial Number
Finding the right parts for your equipment is easy when you have your model and serial number which can be found on the data plate. Luckily, a forklift data plate is installed on every truck on the market to help you understand what your forklift can do and provide vital information.
Model Number: The model number of your toyota forklift is extremely important for relaying information to your dealers about repair or technical assistance and for looking up replacements part!
Serial Number: The serial number on your lift is the most important number.The model serial number combination will allow us to provide you with the parts that will fit your particular piece of equipment.
Need some help? For further assistance or more information, contact your local Toyota Dealer.
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Sam Coles
TMHNA Chief Sales & Marketing Officer
Toyota Material Handling North America (TMHNA)
About Sam
Sam Coles is the Chief Sales & Marketing Officer for Toyota Material Handling North America (TMHNA), responsible for sales, marketing, and pricing for both the Toyota and Raymond brands.
Coles joined the TMHNA team in 2025 as part of the integration of Toyota Material Handling and The Raymond Corporation. Before his time with TMHNA, Coles spent four years as the President of Toyota Material Handling International in Sweden.
Coles has been in the material handling industry since 1989 when he joined BT in the United Kingdom. During his career with Toyota Material Handling Europe, he held various sales leadership positions, including seven years as the Senior Vice President of Sales and Marketing.
Coles officially joined the Toyota family in 2007 when BT and Toyota integrated in the UK and Europe.
In addition to sales, marketing, and leadership training, Coles completed extensive Toyota and BT Management development programs, including Henley Business School Management and Toyota Industries Corporation’s Global Leadership Program in Japan.